BAD NEWS FOR YOUR APP: You won’t get more users by spending even more time making your app prettier!
New features won’t help…
Better backend won’t help…
And new integrations won’t help either…
But you already know it all. Marketing is what you need right? So you started doing what everybody else is doing.
Desperately spamming your link on Reddit…
Providing “value” on X…
Writing about your app on Indie Hackers…
Launching on Product Hunt…
That’s great but…
Unfortunately, as you already know by now, none of these are moving the needle.
And if you are anything like most people…
You’re wondering…
Is it the idea? Is it the large number of competitors? Is it the price? Or is it that simply nobody wants what you have?
The answer?
Well, the good thing is that it’s none of those things.
You are simply doing the wrong thing - the right way.
It’s like running a restaurant where you have to stand outside in the rain and wave people in.
A few stop.
Some order.
But you’ve spent half the day on the pavement...
And you still have a restaurant to run.
The Good News?
There is a brand new system you can deploy instantly to not only start getting new users for your app but GET PAID WHILE DOING SO…Not only that but…
This new system is:
Beginner friendly: You don’t need any marketing experience whatsoever…
Perfect for internet “nobodies”: No followers? No email list? No audience? None needed!
Simple to set up: You don’t need to be a tech wizard or wrestle with complicated automations…
Designed to reach your ideal buyers: Put your app in front of people most likely to pay for it, even if they’ve never heard of you…
And while nothing is 100% certain in life - this comes pretty close.
The name? The Instant Cash Return System!
Hi, my name is Nikolay Valkov and I’m a marketing and sales guy with:
A loving partner
The sweetest baby
Tens of millions spent on ads
Multiple proprietary marketing and sales frameworks - some of which, if you are somehow involved in marketing, you might have heard about. Like...
Value Maximiser System
Lead-Gen Quality and Control System
Buyers Upsell Loop 2.0
Audience Monetisation System
And in the next few minutes I’m going to show you exactly WHAT The Instant Cash Return System is, HOW it works but most importantly, WHY it is by far the fastest, easiest and most predictable way to acquire brand new users for your own app WHILE getting paid doing it.
Here’s the thing…
Right now, every new user depends on you being out there…
Spending hours of time and effort just to get one person to notice your app.
Take SEO, for example.
You do the keyword research.
Write the article.
Tweak the page.
And then you wait… quietly.
Weeks. Months. Sometimes forever.
Just to get a few clicks to your website.
And that’s if it works at all.
Ahrefs, one of the biggest SEO tools out there, found that 96.55% of pages get ZERO traffic from Google.Source: Ahrefs study of 14 billion pages, December 2023
Now, don’t get me wrong here…
SEO is a great long-term strategy.
But your app needs users NOW.
You can’t afford to wait and HOPE someone signs up.
That’s not a strategy. That’s hope marketing.
So what about Reddit?
At first, it looks perfect.
Thousands of communities. Millions of people. Some of them are exactly who your app is for.
So you write a helpful post. Mention your app at the end.
And it gets removed.
Unfortunately, most communities don’t allow self-promotion. Do it again, and you get banned.
So you go where promotion IS allowed.
And guess who’s already there?
Every other founder. Doing exactly what you’re doing.
Hundreds of posts. Everyone talking. Nobody listening.
Because the people in those threads aren’t looking for apps to try.
They’re looking for people to try THEIR apps.
You get a click here. A signup there but it’s not from people who want to try your app.
It’s from people who want to steal it!
As a growth strategy? Absurd.
Then there’s Product Hunt, Indie Hackers and X.
Take Product Hunt.
You spend weeks getting ready.
Screenshots. Tagline. Demo video. Messaging everyone you know to show up and upvote on launch day.
Then launch day comes… and you’re one of about 500 products launching that same day. Over the past month, only about 6% of launches even got featured on the homepage.
Miss that, and most people never see you.
Make it, and you get a nice burst of traffic.
For a day or two.
Then the list resets… and you’re yesterday’s news.
Indie Hackers and X work the same way. Just a lot slower.
You post your progress. Share a demo. Reply to everyone. Every single day.
And who’s reading?
Mostly other founders. Building their own apps. Trying to get their own users.
They’ll like your post. Leave a nice comment. Cheer you on.
But they’re not going to buy your app.
And the day you stop posting… the clicks stop coming too.
Here’s the cold hard truth:
Organic marketing is…
Slow.
Inefficient.
Unpredictable.
And Extremely competitive. When something is free, everyone does it.
Instead, you should be using paid marketing.
It lets you start getting users with the click of a button.
It’s WAY less competitive because it costs money, a lot of people never even try it.
It’s predictable. You see what each click and each new user costs you… so you know what to expect before you spend more.
It’s significantly faster. Your ad can be in front of the right people today. Not six months from now.
And it gets better over time. Every click and every sale shows you what works. You keep the winners and cut the rest.
Overall, it’s a much better way to get new users.
And right now, you’re probably thinking…
“Well, DUH. Everybody knows that.”
But paid traffic COSTS money.
There’s RISK involved.
What if I spend all that money and nothing happens?
What if it doesn’t work?
And you’re right. Paid traffic does cost money.
But what if there was a way to spend that money on ads…
And get it ALL back, plus some more, on the same day? Say hello to The Instant Cash Return System…
Here’s how it works…
Instead of begging for attention on Reddit and X…
Spending all your time on marketing but not getting the results you want…
Put a small, irresistible offer in front of the people most likely to want your app.
Something they’ll happily pay for. On the spot.
That sale pays for the ad they clicked on.
Then, right at checkout, you offer them your app.
You are basically getting users for free - they already paid you once for the initial product.
Your adReaches the people most likely to want your app.
A small offerSomething they’ll happily pay for. On the spot.
Your app at checkoutOffered while their card is still out.
Paid + a new userThe sale covers the ad. They land in your app.
Think of it this way…
You walk into McDonald’s for a burger.
That’s what got you through the door. That’s what you pay for.
Then the cashier asks one simple question…
“Would you like fries with that?”
And just like that… fries in the bag.
McDonald’s didn’t need another billboard to sell you those fries.
The burger already paid for getting you in the door.
The fries? Pure bonus.
Your small offer is the burger. Your app is the fries.
And the best part?
Pulling this off ain’t that hard…
Now, it’s not a magic button.
But think about what you’ve already done.
You took an idea and turned it into a real, working app.
That was the hard part. And it’s behind you.
This? This is WAY easier.
Here’s how it works - just 5 simple steps.
Step 1: Plan a Campaign That Pays You Back
This is probably the most important step of the whole system.
Here, you’ll be brainstorming the entire campaign. Offer, messaging, target market, all of that stuff.
It is the foundation of everything that will follow next. Figuring this out makes everything else easier.
Step 2: Write Words That Make Them Want It
Ever been to a doctor who describes your symptoms better than you could?
Someone that knows what’s wrong with you even before you say a word?
That’s what Step 2 is all about.
Here, you’ll demonstrate that you understand your users using nothing but words…
Opening lines that call out the RIGHT people: describe their problem in their own words, so the people who need your app stop and think “that’s EXACTLY me”… while everyone else keeps scrolling.
How to make them want it before they’ve even seen it: turn “here’s what my app does” into “here’s what it does for you,” so they picture themselves using it instead of comparing feature lists.
“Will this work for me?” “Is it worth it?” Answer every doubt right where it pops up, so nothing stands between them and the buy button.
One message that sells everywhere: carry the same words from your ad to your page, your video and your emails, so you never start from a blank page again.
Step 3: Build a Page That Sells While You Sleep
Picture the best salesperson you’ve ever met.
Friendly. Patient. Has an answer for every “yeah, but…”
Now imagine they work 24 hours a day, 7 days a week. Never get tired. Never ask for a raise.
That’s what step 3 is all about.
Here, you’ll craft a sales page that turns clicks into paying users
The first few seconds that decide everything: grab their attention the moment they land, so they keep reading instead of hitting the back button.
A page that makes your offer impossible to ignore: show exactly what they get… and why they’ll want it, so the price feels small next to what’s waiting for them.
No more “let me think about it”: answer their doubts instantly, so they buy now instead of leaving and never coming back.
Your “fries with that?” moment: your app offered right at checkout, so buyers add it with one click while their card is still out.
All of that happening…
…while you sleep.
…while you build.
while you’re out to dinner with your family.
Step 4: Create Easy Ads That Stop the Scroll
Scrolling Facebook is like driving down a highway at 100 miles an hour.
Hundreds of billboards fly past. Nobody remembers a single one.
Your ad needs to be the one that makes them slam on the brakes.
Here, you’ll create the images and short videos that make the right people stop mid-scroll and think, “Wait… that’s about me?”
Scroll-stopping ads made with AI: you built your app with AI, now you’ll use it to make ads that look like a pro made them, so you don’t need a designer, a camera crew or a single “creative bone” in your body.
Fresh ad ideas whenever you want them: make a new version yourself instead of waiting days on a freelancer, so you can test a new angle the moment you think of it.
Let the numbers pick the winner: make a few and test them all, so real buyers tell you what works instead of you guessing.
The RIGHT clicks, not just more clicks: attract people who are ready to buy, so you’re not paying for curious browsers who never pull out their card.
Step 5: Launch and Scaling Step
You’ve got the plan. The message. The sales page. The ads.
Now it’s time for lift-off.
Click the launch button and watch the buyers start coming in.
The day you stop building and start selling: your offer, your copy, your page and your ads are all done, so you’re not wondering if you’re ready. You know you are.
Your offer in front of the right people from day one: Let the most sophisticated algorithms online find the right people for you.
Experience that first “You’ve got a sale!” notification: a complete stranger buys your offer and lands in your app as a brand new user, so you finally have proof that people want what you built.
How to turn one winning ad into a steady flow of buyers: follow a simple process to keep what brings in sales, switch off what doesn’t and turn up the winners, so more buyers bring you more users and more money left over.
Here’s the deal…
Go through these 5 steps and you end up with a campaign that doesn’t just bring new users into your app.
It gets you PAID to bring them in.
Most campaigns get you free trials that never convert. Or “leads” who never open a single email.
This one gets you BUYERS.
Real people who pull out their credit card and pay you for one of your products.
Their money covers your ads.
They land in your app as brand new users.
And whatever’s left over goes straight into your pocket.
The only catch?
You need to know how to set it all up.
How to craft an offer…
What to say…
How to say it…
How to build the page…
How to make, manage, optimize, scale the ads.
How to launch without burning money.
Thankfully…
TODAY you will finally be able to Instantly deploy an Instant Cash Return campaign for your own app…
All You Need Is The User Acquisition Protocol
One simple system to plan, write, build and launch a campaign that brings you buyers… and brand new users.
“Working with Nikolay was a fantastic experience.”
He managed my entire paid media department for a while. Ads, funnels, email…everything. It was a pleasure working together.
Luca SenatoreBusiness Coach and Consultant
★★★★★
“I cannot recommend Nikolay enough.”
We worked together for a while. Thanks to him I started running ads successfully.
Blair PhillipsAd Manager
★★★★★
“0 to 6 figures in 12 months.”
Nikolay was our lead media buyer for a long time. When we started working together we were making a bit more than nothing. We scaled to 6 figures in less than 12 months.
Razvan RaducanAgency Owner
★★★★★
“Nikolay contributed to our 2-comma award.”
He played an important part in our business and helped us get our 2 comma award from ClickFunnels.
Bruno MorrisOrganic Marketing Coach
Here’s EVERYTHING You’re Getting TODAY:
1. Instant Cash Return System Training
The core training where you build your first Instant Cash Return campaign from start to finish… one simple step at a time.
How to sell your app the McDonald’s way: sell a small offer first and add your app at checkout, so you can stop spending every evening looking for somewhere else to post it.
The 2 offers that bring the money in FIRST: a lifetime deal on your app or a related paid product on the frontend, so you get instant return on adspend, which would allow you to scale rapidly.
The 5 steps that get you from “I built an app” to “I just got a sale and a new user!”: plan it, write it, build the page, make the ads and launch, so you always know what to do next instead of wasting valuable time on reddit, X or other slow and tedious traffic sources.
A simple ChatGPT shortcut for creating high converting - high volume image ads, so you can get as many new ads to test as you want whenever you want in less than 15 minutes.
2. The OfferCraft Formula
How to include your app as part of a package that solves a problem for your target market and is well worth getting right NOW.
7 different offer types most people ignore, and how to use them to turn complete strangers into paying users, so you can stop spending hours posting on Reddit, forums and marketplaces hoping someone signs up.
6 types of guarantees that make saying YES easier: take the worry out of trying your app, so you can answer “What if I pay for this and don’t like it?” before it stops someone buying.
The 6 “make or break” offer components to check BEFORE you buy traffic, so you can spot what’s missing before paying to send people to an offer they don’t want.
“Offer stacking”, and how to make buyers want the whole package: show how every part of your offer helps them, so they see what they’re getting for the price instead of comparing your app with another feature list.
Pricing and pitching strategies that make your price feel small next to everything they get: show buyers the value before revealing the price, so they understand what they’re getting before deciding it’s “too expensive.”
3. The Cash Return Calculator
Plug in your prices, compare your options and see exactly what you can afford to spend on ads… before you spend a cent.
Lifetime deal, low-ticket offer or monthly subscription? Compare all 3 BEFORE you buy traffic, so you can choose what to test based on your own prices and costs instead of copying what another founder did.
The number to work out BEFORE you spend a cent on ads: calculate what you can afford to pay for a buyer after costs, so you have a spending target to test when your first campaign goes live.
What would have to happen for your ads to pay for themselves? Try different prices and sales assumptions, so you can see what the campaign needs to achieve before launching and hoping the money comes back.
Why making sales doesn’t always mean making money: account for the costs behind each purchase, so you can spot a campaign that’s bringing in orders but still leaving you out of pocket.
4. The Click-Magnetic Copy System
The words that make people WANT your app… in your ads, on your page, in your videos and in your emails.
The 6 Attention grabbing headlines and opening lines that make people want to read more about your app…: lead with the problem they want solved, so someone who has never heard of you has a reason to keep reading before you explain the product.
Turn “here’s what my app does” into “here’s why you’ll want it”: explain what people can actually do with each feature, so they can picture using your app to solve their problem without having to work out the benefits themselves.
Can’t find the right words to explain your app and how it’s different? How to use logic and emotion to clearly PROVE your solution is better than anything else in the market.
“Will this work for me?” “Is it worth it?” “How much work is involved?” Answer the doubts about fit, price and effort in your copy, so an interested buyer doesn’t reach the buy button with unanswered questions that can stop the sale.
5. The True-Sight Tracking System
Get Instant clarity over your ad performance and results. Analyse results like a PRO and use that info to make accurate media buying decisions.
Are your ads bringing in buyers or just getting clicks? Look at traffic, purchases and ad spend together, so an ad that gets attention doesn’t get mistaken for one that’s making you money.
The sale your ad report might be missing: the 1-2-3 system for checking your ads performance over the specific time frames that will allow you to determine which ad to kill and which one to scale.
The best way to send all your conversion data back to the ad platform - so you can be rewarded with even more conversions, sales and new users…
Turn the ad platform into your own personal buyer-finder: show it exactly who bought from you, so it stops wasting your money on window shoppers… and goes out and finds more people just like your buyers.
So, right now you might be thinking… “That’s A SERIOUS Amount Of Cool Stuff I’m getting but… How much does it cost?”
The regular price for The User Acquisition Protocol is $297.
And for everything inside, that’s already a great deal.
But you’re not paying $297 today.
You’re also not paying $197.
And You’re not paying $97, either.
TODAY, you’ll have the chance to be part of a small TEST GROUP of app founders.
I’ll use this group to gather feedback from people putting the training to work for their own apps.
I’m chasing case studies, testimonials... that type of stuff.
77%OFF TODAY
So, today, you can get instant access to the User Acquisition Protocol for just $67.
That’s a MASSIVE $230 off the regular price, which is a 77% discount.
One payment. Lifetime access. Everything included.
I mean, what else could you do with that $67?
3 months of Netflix… and a pile of shows you won’t remember next week.
Dinner for two at a cheap restaurant. Nice night. Gone by morning.
About 10 fancy coffees… and a week later, nothing to show for it.
3 months of ChatGPT Plus… to build even more features nobody is using yet.
Or you could use it to deploy a system that will start generating revenue and new users for your app.
Get The User Acquisition Protocol Using The Button Below:
How to sell your app the McDonald’s way: sell a small offer first and add your app at checkout, so you can stop spending every evening looking for somewhere else to post it.
The 2 offers that bring the money in FIRST: a lifetime deal on your app or a related paid product on the frontend, so you get instant return on adspend, which would allow you to scale rapidly.
The 5 steps that get you from “I built an app” to “I just got a sale and a new user!”: plan it, write it, build the page, make the ads and launch, so you always know what to do next instead of wasting valuable time on reddit, X or other slow and tedious traffic sources.
A simple ChatGPT shortcut for creating high converting - high volume image ads, so you can get as many new ads to test as you want whenever you want in less than 15 minutes.
7 different offer types most people ignore, and how to use them to turn complete strangers into paying users, so you can stop spending hours posting on Reddit, forums and marketplaces hoping someone signs up.
6 types of guarantees that make saying YES easier: take the worry out of trying your app, so you can answer “What if I pay for this and don’t like it?” before it stops someone buying.
The 6 “make or break” offer components to check BEFORE you buy traffic, so you can spot what’s missing before paying to send people to an offer they don’t want.
“Offer stacking”, and how to make buyers want the whole package: show how every part of your offer helps them, so they see what they’re getting for the price instead of comparing your app with another feature list.
Pricing and pitching strategies that make your price feel small next to everything they get: show buyers the value before revealing the price, so they understand what they’re getting before deciding it’s “too expensive.”
Lifetime deal, low-ticket offer or monthly subscription? Compare all 3 BEFORE you buy traffic, so you can choose what to test based on your own prices and costs instead of copying what another founder did.
The number to work out BEFORE you spend a cent on ads: calculate what you can afford to pay for a buyer after costs, so you have a spending target to test when your first campaign goes live.
What would have to happen for your ads to pay for themselves? Try different prices and sales assumptions, so you can see what the campaign needs to achieve before launching and hoping the money comes back.
Why making sales doesn’t always mean making money: account for the costs behind each purchase, so you can spot a campaign that’s bringing in orders but still leaving you out of pocket.
The 6 Attention grabbing headlines and opening lines that make people want to read more about your app…: lead with the problem they want solved, so someone who has never heard of you has a reason to keep reading before you explain the product.
Turn “here’s what my app does” into “here’s why you’ll want it”: explain what people can actually do with each feature, so they can picture using your app to solve their problem without having to work out the benefits themselves.
Can’t find the right words to explain your app and how it’s different? How to use logic and emotion to clearly PROVE your solution is better than anything else in the market.
“Will this work for me?” “Is it worth it?” “How much work is involved?” Answer the doubts about fit, price and effort in your copy, so an interested buyer doesn’t reach the buy button with unanswered questions that can stop the sale.
Are your ads bringing in buyers or just getting clicks? Look at traffic, purchases and ad spend together, so an ad that gets attention doesn’t get mistaken for one that’s making you money.
The sale your ad report might be missing: the 1-2-3 system for checking your ads performance over the specific time frames that will allow you to determine which ad to kill and which one to scale.
The best way to send all your conversion data back to the ad platform - so you can be rewarded with even more conversions, sales and new users…
Turn the ad platform into your own personal buyer-finder: show it exactly who bought from you, so it stops wasting your money on window shoppers… and goes out and finds more people just like your buyers.
And to really make this a no brainer and zero risk for you…
I would like to offer you…
My 30-Day “Set-In-Stone” Guarantee
I’m so confident that The User Acquisition Protocol will help you build a campaign designed to get you paid to get users that if at ANY POINT during the first 30 days you decide you want your money back, just send me an email and I’ll issue your full $67 refund immediately. No questions asked.
You don’t have to finish the training, launch ads or explain your decision in any way.
The User Acquisition Protocol is designed for people who have an app but are struggling to get users.
What is The User Acquisition Protocol?
The User Acquisition Protocol is a DIY online program that teaches founders how to acquire users by running ads and getting an instant return on their ad spend, by selling something else on the front end or lifetime deals where possible.
What makes The User Acquisition Protocol different?
It’s different from everything out there because of The Instant Cash Return System.
A process that allows you to get an instant return on your ad spend by selling something else on the front end or lifetime deals.
How much does it cost?
You can get instant access to The User Acquisition Protocol for just one payment of $67.
How do I know it will work for me?
The only way to find out is to try it. Beginners are using it, but not everyone can make it work. Like any DIY program, your success is, unfortunately, out of my hands.
What if it doesn’t work or I change my mind after the purchase?
That’s really not a problem whatsoever. You have 30 days to send an email to info@microsaasmarketing.com and I will refund you immediately - no questions asked.
Is this everything I need to make it work? Are you selling something else?
This is absolutely everything you need. There are other products being sold, but they are entirely optional.
